Concordia Lutheran Church issued the following announcement on Oct. 29
Although many churches and schools would agree that the use of video is important, those same churches and schools may still be trying to figure out the best way to integrate video into their services or to create videos for their social media accounts. 2020 has presented a new phase of using and integrating technology into our ministries.
Getting the Right Equipment
COVID-19 created a need for camera equipment, live streams, volunteers to record and edit videos, and time to post videos to YouTube and church websites, all on a tight budget. There hasn’t been an easy solution. Whether your church has the latest technology or no equipment at all, you can make a video for your church.
If your church or school needs equipment on a tight budget, here are a few items to purchase:
- Camcorder
- USB mic for recording and streaming
- Tripod
- HDMI cable
What Are You Recording?
Think about the videos you create for your church and school like a movie trailer. They’re short, but have a lot of content. Each word is meaningful. There are five billion videos viewed on YouTube each day, but people will exit a video if its visual quality is low. If you only have a few seconds to grab someone’s attention, what is the message you want to get across?
Whether it’s a baptism video, a testimony story, or a recap of an outreach event or a mission trip, churches use inspirational content to tell stories and make personal, emotional connections with people in the congregation. You want your videos to help your congregation visualize what they should do next and invite them to get involved. Creating thoughtful content starts with an audience-first mindset. This means you need to be willing to change things in order to better serve their needs. Ask, “What do people in our community need?”
Re-Evaluate as Needed
Never be afraid to evaluate your progress and be willing to invest in different resources if what you’re doing isn’t effective. Keep in mind that while it’s easy to compare what your church is doing to what others are doing, chasing the next big thing isn’t necessary for your church and school to make successful videos. Most importantly, don’t lose sight of what God has called your specific ministry to accomplish.
Original source can be found here.
Source: Concordia Lutheran Church